At DY, one of my roles was to craft narratives for the stories we sold to our clients. It had to be a healthy mix of imagery plus the narrative. This was after being a part of the ideation right from the start, getting to know the brand in and out and conveying the exact emotions that we want to evoke from the client. Here are some examples.
Manifesto for the re-branding of Taj Vivanta chain of hotels
A brand of luxury pens that celebrated the art of storytelling and had an India legacy needed a narrative.
A one-of-its-kind Indian whiskey brand needs to foray into the already cluttered market of malt whiskeys. Here's the gist of what we want to convey.
A beer brand that wanted to convey that there is more to it than meets the eye, and had a quirky visual illusion hidden in the logo.
